Changes from creativity can be spread to all of us.
As always, today
we believes again
SOULPOT is atelier fashion label, meaning ‘a container having the spirit’ ,
has revolves around the fashion current business since 2007.
SOULPOT is an established company in the market of independent designer of Korea
“ Unleashing on the potential of design to remind the consumers through products”
SOULPOT STUDIO tried to become a project with the power of awakening like after see and hold in hand the product, can sympathize with the concept and the world looks a little different. Awareness of attitudes and perspectives that can contribute to the universal values of human is stored in ‘product’ which is a more democratic than fine art.
OUR STORY
M E S S A G E
R O O T
V A L U A B L E
"We suggest the contours of our lives, not just selling clothes"
In 2007, "SOULPOT STUDIO" was beginning to attract attention with a new idea for the fashion of the time.
SOULPOT STUDIO began to add the power of awakening in the vessel of products from the boundary line of fashion and art.
We signals the beginning of the new generation in the line of sight "fashion, a tool to deliver the message".
SOULPOT STUDIO design presents a new paradigm through the root.
We are conducting the work in the keynote of modern re-interpretation of the spirit heritage on the basis of the principles of design in pursuit of a combination of technology, artistry and the humanities.
From 2009 Seoul fashion week, SOULPOT STUDIO has had identity as ‘Humanistic discourse with Formative grammar to support it ” through the collection and the project.
SOULPOT’s design is anchored in Korean heritage; the calm elegance, the beauty of purification, and the naturalistic view of the world.
So the SOULPOT style is the modern blending of the unique lyricism and the unobtrusively elaborate moderation with the meditational and arcane orientalism.
There is the topic of sense of humanity and healing in SOULPOT’s every works.
SOULPOT creates its unique collection embracing the idea of humanism and emotional healing for the contemporaries.
So the main keywords to understand the value of SOULPOT’s collection was born with the concepts like being-timeless, storytelling, innovative trial, from Korean tradition. SOULPOT tries the every single notion can be ingrained in the whole collection as the modern reinterpretation of Korean tradition.
Getting rid of the self-assertion or the desire of designer as possible, SOULPOT pursues the mildly but optimally customized fashion products. The soul of SOULPOT based on humanism is centered on its customers beyond age, making up for their appearances in an idealistic way.
SOULPOT’s customers have a tendency of seeking a simple life and naturalism along with
SOULPOT’s philosophy and style of life. Also they have fastidious tasted in style to the value.
So they highly acclaim for SOUPOT’s super high-end quality and sophisticated cultural tastes with worth of consumption.