The sight of Brand
Faith of Brand
It is possible to make the better direction of customer’s life.
Brand with personality, Brand with taste In conjunction with symbols, concept and lifestyle.
The Brand that is similar to human being.
Bigger < Better
From genre to Karma
The thught of Brand
"The marketing plan as brand-ship rather than fame of designer"
" one and only rather than first, own individuality rather than a difference from others"
SOULPOT think it starts with attitude and how to think about the value "difference". We have taken the direction toward the branding can’t be substituted with the design rules and marketing plan from human instead of fad or Periodical Changes.
We’ve tried constantly to make giving a feeling of fullness in only the presence of the brand and write the story of the brand
The action of Brand
Brand, Design principle
To pursue the binding of technology, artistry and the humanities.
To make an experience not just the product.
To make sense of necessary for customer’s well-being based on the exact interpretation of reality.
To make a special sound and new meaning from the prosaism.
To put the aesthetic distance it is, do not showboat.
To delegate to the user personality, leaving a room of how to use.
To increase the density by using various shades, textures but do not move ahead users.
To pursue a slow and poetic conversation, but it must have a clear power and emotion.
Do not draw unnecessary interest.
To commercialize such as the healing power of nature.